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team, services and tech platform:
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Monitor and analyze the Chinese Market
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Our Process
CRAVE works with each celebrity client individually to co-create a social media presence in China and build a rabid fan base in the world’s largest online marketplace.
CRAVE then works with the celebrity to create, design and manufacture unique merchandise to sell to their newfound fans.
CRAVE handles the entire supply chain into China and cashflow back to the client.
And CRAVE staff will be constantly searching for endorsement opportunities within our extensive network across all industries throughout China for our clients.
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Social Commerce Sale Strategy
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Case Study
Tracy McGrady
CRAVE created, branded and trademarked a custom brand for former NBA All-Star, Tracy McGrady called 13N35
This brand is to honor Tracy’s famous achievement on December 9th, 2004:
Fourth quarter, down by 8 points with 35 seconds on the clock and facing almost certain defeat, Tracy McGrady scored 13 points in just 35 seconds! He put his teammates on his shoulders and lifted the Houston Rockets to victory in one of the most improbable comebacks in NBA history.
The 13N35 brand is now featured in merchandise sold throughout China. Tracy has ownership of this brand forever, capable of monetizing his fame well past his NBA playing days.
Dec 23 2020
CRAVE T-Mac Douyin livestream
Live from T-Mac arena in Houston using only an Iphone to broadcast
1.6M Fans viewed the livestream and an increase of 72% new Douyin followers
# 1 Trending Topic livestream on Douyin
9.4M viewers of just one pre-livestream video
