Crave Is The Celebrity’s Trusted Partner In China

And, CRAVE doesn’t just partner and promote our celebrity clientele, we invest into each of our clients.

CRAVE invests in each celebrity by developing customized brands and intellectual property which provides the celebrity with perpetual ownership.

CRAVE then promotes and facilitates sales of the celebrity’s bespoke brand into the largest marketplace on the planet: The Greater China Region

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CRAVE is a customized, tech-enhanced suite of services built around the celebrity’s needs and designed to maximize Chinese fan engagement.

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White Glove Entry into CRAVE’s Ecosystem

CRAVE offers an efficient on-boarding process and access to a bespoke, user-friendly mobile app to interact with CRAVE staff and track monetization progress.

White Glove Entry into CRAVE’s Ecosystem

CRAVE offers an efficient on-boarding process and access to a bespoke, user-friendly mobile app to interact with CRAVE staff and track monetization progress.

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Industry Monitoring

CRAVE is the celebrity’s eyes and ears in China - monitoring the market using proprietary algorithms (augmented by AI/ML) to process the voluminous data gathered by CRAVE to gain insight into the celebrity’s fan base and identifying high-potential endorsement opportunities.

Industry Monitoring

CRAVE is the celebrity’s eyes and ears in China - monitoring the market using proprietary algorithms (augmented by AI/ML) to process the voluminous data gathered by CRAVE to gain insight into the celebrity’s fan base and identifying high-potential endorsement opportunities.

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Concierge Advisory Services

CRAVE expertly guides the celebrity in the creation of effective social media content and with optimal decision-making regarding fan engagement tactics, merchandise roll-out strategies and endorsement opportunities.

Concierge Advisory Services

CRAVE expertly guides the celebrity in the creation of effective social media content and with optimal decision-making regarding fan engagement tactics, merchandise roll-out strategies and endorsement opportunities.

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Customized Editing and Translation

CRAVE provides global content co-production and advisory services for celebrities, including creative ideas, direction, video editing/post-production, translation and distribution.

Customized Editing and Translation

CRAVE provides global content co-production and advisory services for celebrities, including creative ideas, direction, video editing/post-production, translation and distribution.

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Content Oversight

CRAVE ensures that a celebrity’s posts, interactions and engagement are “Chinaproof” – makes sure that powerful and impactful content focused on the celebrity’s fan base DOES NOT CONFLICT with Chinese cultural and political norms.

Content Oversight

CRAVE ensures that a celebrity’s posts, interactions and engagement are “Chinaproof” – makes sure that powerful and impactful content focused on the celebrity’s fan base DOES NOT CONFLICT with Chinese cultural and political norms.

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Endorsement Deal Negotiations

CRAVE, in addition to identifying and sourcing endorsement opportunities for the celebrities, will also assist with negotiations to maximize the efficiency of the process and the deal’s economic potential.

Endorsement Deal Negotiations

CRAVE, in addition to identifying and sourcing endorsement opportunities for the celebrities, will also assist with negotiations to maximize the efficiency of the process and the deal’s economic potential.