The Chinese market is massive. And growing.
850M urban dwellers drive 19% of the world economic output.
China’s eCommerce market is 3X larger than the US.
China
903M
USERS
894M
USERS
633M
USERS
$1.94
TRILLION
INTERNET
MOBILE INTERNET
MOBILE payments
E-COMMERCE SALES
USA
293M
USERS
246M
USERS
69M
USERS
$0.60
TRILLION
190 M
Users
167 M
Users
140 M
Users
112 M
Users
107 M
Users
48.4 M
Users
1 B
Users
800 M
Users
711 M
Users
700 M
Users
700 M
Users
700 M
Users
400 M
Users
335 M
Users
Key Distinctions in The Chinese Market
Chinese Fans:
- CRAVE limited edition apparel and rare, unique collaborations by famous designers & artists (especially if the clothing is designed by/with the celebrities themselves).
- Are loyal to the celebrity, not the brand (when the celebrity moves from one brand to another, the celebrity’s Chinese fan base moves along with the celebrity.
In China:
- Selection in Chinese retail stores (e.g., Nike) is EXTREMELY LIMITED.
- Merchandise purchases are primarily executed online and with MOBILE DEVICES.
- Merchandise is typically purchased directly through social media posts (SOCIAL MEDIA = COMMERCE).
What Chinese Fans CRAVE
THIS IS THE CHINESE CONSUMER’S CELEBRITY-FOCUSED WISH LIST:
- Accessibility
- Authenticity
- Discoverability
- Entertainment
- Participation
- Personalization
- Security
- Spontaneity
-
Crave helps celebrities build and maintain intimacy and authenticity with their Chinese fans.
-
CRAVE develops an online community and captive ecosystem dedicated to enhancing celebrity-fan interactions.
What Celebrities CRAVE
- Autonomy
- Control/Ownership of IP
- Broad-based Monetization of Their Fame
- Endorsement Deals
CRAVE helps celebrities:
- Build autonomy via creation of celebrity-specific/celebrity-owned IP (CRAVE assigns IP rights to celebrity from Day 1)
- Pursue broad-based monetization of their fame in the world’s MOST ACTIVE online marketplace.
- CRAVE provides expert navigation through the nuances and intricacies of China’s social media platforms