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The Chinese market is massive. And growing.
850M urban dwellers drive 19% of the world economic output.

China’s eCommerce market is 3X larger than the US.

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China

903M

USERS

894M

USERS

633M

USERS

$1.94

TRILLION

INTERNET

MOBILE INTERNET

MOBILE payments

E-COMMERCE SALES

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USA

293M

USERS

246M

USERS

69M

USERS

$0.60

TRILLION

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facebook

190 M

Users

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167 M

Users

facebook

140 M

Users

facebook

112 M

Users

facebook

107 M

Users

facebook

48.4 M

Users

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facebook

1 B

Users

facebook

800 M

Users

facebook

711 M

Users

facebook

700 M

Users

facebook

700 M

Users

facebook

700 M

Users

facebook

400 M

Users

facebook

335 M

Users

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Key Distinctions in The Chinese Market

Chinese Fans:

  • CRAVE limited edition apparel and rare, unique collaborations by famous designers & artists (especially if the clothing is designed by/with the celebrities themselves).
  • Are loyal to the celebrity, not the brand (when the celebrity moves from one brand to another, the celebrity’s Chinese fan base moves along with the celebrity.

In China:

  • Selection in Chinese retail stores (e.g., Nike) is EXTREMELY LIMITED.
  • Merchandise purchases are primarily executed online and with MOBILE DEVICES.
  • Merchandise is typically purchased directly through social media posts (SOCIAL MEDIA = COMMERCE).

What Chinese Fans CRAVE

THIS IS THE CHINESE CONSUMER’S CELEBRITY-FOCUSED WISH LIST:

  • Accessibility
  • Authenticity
  • Discoverability
  • Entertainment
  • Participation
  • Personalization
  • Security
  • Spontaneity
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  • Crave helps celebrities build and maintain intimacy and authenticity with their Chinese fans.

  • CRAVE develops an online community and captive ecosystem dedicated to enhancing celebrity-fan interactions.

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What Celebrities CRAVE

  • Autonomy
  • Control/Ownership of IP
  • Broad-based Monetization of Their Fame
  • Endorsement Deals

CRAVE helps celebrities:

  • Build autonomy via creation of celebrity-specific/celebrity-owned IP (CRAVE assigns IP rights to celebrity from Day 1)
  • Pursue broad-based monetization of their fame in the world’s MOST ACTIVE online marketplace.
  • CRAVE provides expert navigation through the nuances and intricacies of China’s social media platforms